Trends and Challenges in Supermarket Supply Chains
Supermarket supply chains are complicated at the best of times. However, this complexity is only likely to grow amid rising geopolitical pressures and black swan events like COVID-19 which have exposed just how vulnerable global logistics is to disruption. As a result, businesses across the world are shifting focus towards improving the resilience and flexibility of their supply chains in order to better prepare for future disruptions. For supermarkets, however, this poses some unique challenges that are exacerbated by decreasing profit margins, waning customer loyalty, and the rise of omnichannel shopping.
![Johanna Hainz, Global Vertical Head, Retail](/~/media_sc9/maersk/solutions/retail/johanna-hainz_96x96.jpg)
![Katharina Poehlmann](/~/media_sc9/maersk/news/insights/10/katharina-poehlmann_100x100_v1.jpg)
![Jordi Avellaneda De La Calle](/~/media_sc9/maersk/news/insights/10/jordi-avellaneda-de-la-calle_100x100_v1.jpg)
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