A global tyre manufacturer’s journey from complexity to simplicity

4 三月 2025

Making way for a simplified outbound management process to keep your business moving.

Timely deliveries start here

Our customer, a global tyre manufacturer based in Italy, sources rubber from West Africa (Takoradi in Ghana, Abidjan, and San Pedro ports in Ivory Coast) to supply their factories in Egypt, Turkey, and Brazil.

With multiple locations involved in raw material procurement, they faced significant supply chain challenges, particularly in ensuring timely deliveries and maintaining visibility.

Route details

Shipments are coordinated with our client’s sister companies on the W3A WAF3 route (West Africa to Europe):

Origins:
Takoradi (Ghana), San Pedro (Ivory Coast), Abidjan (Ivory Coast)

Destinations:
Port Said and El Dekhelia (Egypt), Santos, Rio Grande, Navegantes, and Itapoa (Brazil), Yarimca, Izmit, and Gebze (Turkey)

They needed a partner to act as their on-ground representative/booking agent and enhance shipment visibility by closely monitoring purchase orders and supplier performance. This is their journey of achieving timely deliveries through a simplified booking process.

Challenges of a fragmented booking process

The lack of an integrated process and involvement of different carriers at various stages led to several challenges:

Visibility issues

Difficulty in monitoring shipments due to the absence of representatives in origin countries.

Communication barriers

Language and cultural differences with suppliers.

Delayed shipments

Impacting production schedules in Egypt, Turkey, and Brazil.

Complex invoicing

Difficult payment reconciliation due to multiple invoices from various carriers.

Simplifying bookings with a ready-to-say-yes approach

With our outbound logistics, our customer got a comprehensive supply chain solution to make their booking process more cohesive:

Centralised management, ensuring seamless coordination and oversight

Enhanced real-time visibility with advanced tracking technologies

Efficient documentation for customs clearance and export/import

Freight invoice audits to match agreed rates with carriers

Robust risk management and mitigation strategies

Fostering strong supplier relationships

Optimised costs through consolidated invoicing and efficient operations

Dedicated multi-carrier booking agent

Overcoming disruptions with the power of simplified outbound logistics

By implementing these solutions, we helped our client get more from their supply chain. They achieved greater control, enhanced visibility, reduced costs, and improved overall operational efficiency.

Additionally, Maersk was mandated to manage 80% of the bookings for the 2024/25 tender period, strengthening our client’s trust in our services and leading to discussions about expanding our partnership to manage bookings for other African countries.