RCM - Responding to customer needs
In September, Maersk Line introduced Remote Container Management (RCM) to all its refrigerated cargo customers.
As thousands of onions pass through it, this boxy metal machine wrapped around a conveyor belt outdoes its ordinary looks. An infrared scanner looks inside each onion, separating out the ones with defects while its optical cameras sort them according to customer preferences for size, weight, colour and quality.
It’s the first of its kind and one example of the investments the company’s CEO, Chayenne Wiskerke, is making in technology to ensure Wiskerke Onions, an 80-year old family-run company, continues to be the world’s leading onion exporter.
“From our operations to our customer communication to our supply chain, technology and data can help us improve our product, our processes and our service to customers,” says Wiskerke.
The missing piece
In 2015, Wiskerke launched an app for customers, available on all platforms, to give them instant access to data on their onions, including the location of their container, bill of lading, ETA, invoicing, information about the grower, results of the lab analysis and even photos of the onions on departure from the packing-house. For her African customers, who typically do business on their cell phones, the app is critical, she says.