A humble beginning down under, to a global takeover: The rise of Cotton On group

Imagine it’s 1988. A young ambitious man starts selling denim jackets from the boot of his car at Beckley Market in Geelong, Australia. Three-plus decades later, an established group with 20,000 employees, with 8 well-established brands and over 1,500 stores, supplies to 22 countries. That's the story of the Cotton On Group, a company from Australia that is reaching new heights. This apparel company is the quintessential nod to the outdoors. With a product range that spans every apparel vertical imaginable, the brands under the Cotton On Group emulate the Aussie way with a laid-back but down-to-earth attitude.

Their mission is to take this culture to the world. Not just with clothes, but with lifestyle as well.

Australia to the world: The challenges of going global

With the company growing leaps and bounds over the past few years, the logistics operations to take the group global needed a massive realignment of systems and processes. The need for a streamlined and seamless end-to-end supply chain was paramount. And while visibility solutions have improved on a global scale, they needed an interactive platform that involved all stakeholders to provide unparalleled transparency.

In comes Maersk

By listening to feedback, evaluating the situation, and swiftly implementing actions, Maersk has been proactive from day one. Our end-to-end services provide the needed depth for Cotton On Group to expand their logistics operations worldwide. With varied products and services such as Ocean, Air Freight and Inland complemented by services such as Origin Supply Chain Management, Multi-Country Consolidation, LCL and Customs House Brokerage, we have been able to provide a comprehensive and holistic optimisation that benefits Cotton On Group’s customer-centric culture.

Maersk has also been able to match promises with execution. Every small request was considered. Feedback was taken on board, assessed, and corrected while a sustainable plan was being set up in the background.

Positive results, positive outlook

Having partnered with Maersk, Cotton On Group is already reaping the benefits of this fruitful collaboration. Apart from saving USD 2.2 million in logistics costs, they have been able to expand markets, consolidate shipping, and improve business processes. As they witness a sustainable plan for the future, they are instilled with confidence in this fruitful collaboration.