Keeping sales and volume growth going even during lockdown

The customer

Advait Agrotech Private limited is based in Gujarat, India. The company specialises in potato cultivation, contract farming, wholesale supply, bulk storage, and exports. They are one of the preferred suppliers of chip grade potatoes to MNCs and domestic chip manufacturers in Dubai, Oman, Kuwait, and Malaysia for the last 8 years.

The challenge

Our customer was facing challenges that resulted from the absence of one reliable logistics partner. Being in the business of shipping potatoes which is a part of the seasonal industry with low margin and high volume, it’s imperative for them to follow a strict schedule.

In addition to this, lack of communication from their existing partner was leading to missed pre-defined schedules and sales for the week, last-minute fixes like bearing entire transportation cost to replace a defective unit to seaworthy ones due to subpar quality checks, and more.

The Maersk solution

Thanks to our agile cold chain solutions, we could immediately devise a strategy that fit our client’s requirements to a tee. What did we provide them?

• Single window cold chain solutions
• Dedicated person taking care of their booking management
• Ensuring container availability along with transportation
• Providing shipping instructions (SI) and bill of lading (BL)
• Assistance and complete visibility of refrigerated vehicle with Captain Peter

The result

Gains as compared to the previous season

• SOW: From 22% to 50%
• Volume growth: More than 2X

As a result of our smooth container transportation plan, our customer faced hardly any loss in sales even during lockdown. This was made possible due to confirmed container allocation and smooth reefer transportation.

The customer saw value in our solution and intends to take the cold chain solution to destination side and lay out a complete end-to-end strategy with us. They also want to add our other products like other MVP into their system.