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As supply chains grow ever more complex and fragmented, technology will take an increasingly central role in how the industry develops and overcomes those challenges. As a result, the demand for new technologies in supply chains has increased significantly and logistics now stands before a crucial inflection point that will see profound changes to how the industry operates. Fundamental to this technological revolution will be the establishment of clear industry data standards that are the key to unlocking the enormous potential of new technologies such as AI and blockchain. At the same time, taking advantage of these new technologies will require an underlying shift in the way both businesses and logistics providers manage and act upon the insights they provide.

In this report we speak with Maersk’s Navneet Kapoor, Chief Technology and Information Officer, Carsten Frank Olsen, Global Head of eBusiness, Lars Schmeltzer, Global Head of Orchestrator, 4PL, and August Chen, Head of China Digital Innovation, to examine the key challenges facing the adoption of new technologies within logistics as well as some of the trends that are shaping the industry and what benefits they might bring.