Making way for a simplified outbound management process to keep your business moving.
Timely deliveries start here
Our customer, a global tyre manufacturer based in Italy, sources rubber from West Africa (Takoradi in Ghana, Abidjan, and San Pedro ports in Ivory Coast) to supply their factories in Egypt, Turkey, and Brazil.
With multiple locations involved in raw material procurement, they faced significant supply chain challenges, particularly in ensuring timely deliveries and maintaining visibility.
Route details
Shipments are coordinated with our client’s sister companies on the W3A WAF3 route (West Africa to Europe):
Origins:
Takoradi (Ghana), San Pedro (Ivory Coast), Abidjan (Ivory Coast)
Destinations:
Port Said and El Dekhelia (Egypt), Santos, Rio Grande, Navegantes, and Itapoa (Brazil), Yarimca, Izmit, and Gebze (Turkey)
They needed a partner to act as their on-ground representative/booking agent and enhance shipment visibility by closely monitoring purchase orders and supplier performance. This is their journey of achieving timely deliveries through a simplified booking process.
Challenges of a fragmented booking process
The lack of an integrated process and involvement of different carriers at various stages led to several challenges:
Simplifying bookings with a ready-to-say-yes approach
With our outbound logistics, our customer got a comprehensive supply chain solution to make their booking process more cohesive:
Overcoming disruptions with the power of simplified outbound logistics
By implementing these solutions, we helped our client get more from their supply chain. They achieved greater control, enhanced visibility, reduced costs, and improved overall operational efficiency.
Additionally, Maersk was mandated to manage 80% of the bookings for the 2024/25 tender period, strengthening our client’s trust in our services and leading to discussions about expanding our partnership to manage bookings for other African countries.
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