The shopping habits of today’s consumer has come a long way. Especially in a post-pandemic world, easy accessibility of things has become the number one priority of consumers when purchasing. This has led to a stark presence of both physical and digital consumer footprint in the FMCG landscape.
To enhance consumer experience in these settings, accelerating the adoption of omnichannel logistics is beneficial. If adapted judiciously, the use of omnichannel strategies can gradually eliminate traditional setbacks like cost-inducing operations, challenges in terms of visibility of inventory, and overall operational silos.
Omni-connect to make supply chains robust and relevant
In order to improve visibility and inventory optimisation, it is helpful for FMCG businesses to focus on collaboration with both retailers and online marketplaces. Our latest report developed together with Economist Impact explores how relevant omnichannel strategies can support in building responsive supply chains.
By focusing on the entire customer experience and integrating supply chains, omnichannel strategies can strengthen consumer relationships, improve inventory visibility, and boost collaboration.
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